Engineering Manager - AdTech and Personalization

📋 Description Lead end-to-end technical delivery across External & Paid Channels and Marketing Partner with Product Managers, architects and marketing stakeholders on roadmap planning, technical Ensure the teams design, build and operate scalable, secure and maintainable solutions, with clear Drive modern AdTech capabilities, including AI-assisted (agentic) campaign automation, analysis and Lead engineering for data-driven personalization, including the consumption of customer profiles Define and monitor delivery, operational and business-impact metrics such as reliability, cycle 🎯 Requirements Experience with formal people management for engineering teams, including recruitment, onboarding Understanding advertising platforms and ecosystems such as Google Ads, Google Marketing Platform Proven experience leading engineering delivery in an agile product environment, including planning Recent exposure to AI in paid advertising, such as automated bidding and budget optimization Strong grasp of data-heavy marketing technology, including customer data platforms, identity Strong architecture fundamentals, including APIs, event-driven integrations, cloud services, data 🎁 Benefits All our employees are included in our H&M Incentive Program (HIP) Staff discount usable across all H&M Group brands, in stores and online Work-life balance, 30 days' vacation, and wellness allowance of 4000 SEK/year Access to Benify for discounts on gym memberships, travel, hotels, and more Compensation boost during parental leave