Creative Lead, Digital Experience

📋 Description Frame ambition into clear creative direction Develop clear creative briefs that clarify scope, ambition, and priorities Translate strategic input into actionable creative direction that guides digital initiative Define experience principles and creative guardrails with the overall brand direction Shape the creative ambition and expression Develop core creative concepts, narrative direction, and emotional ambition for key initiatives 🎯 Requirements 8+ years experience in digital creative or design roles A degree in Design, Communication, Strategy, or a related field High design judgement across digital UI/UX and visual systems The ability to balance brand ambition, usability, and commercial impact Clear communication skills across Creative, Product, and Commercial teams Confident in shaping both strategic framing and creative direction within product-led environments 🎁 Benefits 25% Staff discount on all H&M Group brands, both in stores and online (H&M, COS, Weekday H&M Incentive Program – HIP In addition to our global benefits, our local markets offer different competitive perks and