Senior Product Marketing Manager, Identity & KYA

📋 Description Develop positioning, messaging, and value props for Lumen Dynamics’s KYA. Lead go-to-market for new product launches and feature releases. Conduct market, competitor, and customer research to inform strategies. Collaborate with product, sales, and marketing for consistent messaging. Create sales enablement materials (presentations, datasheets, FAQs). Track product and campaign performance; provide optimization insights. 🎯 Requirements Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years in product marketing or related field; fraud/identity verification preferred. Strong written and verbal communication skills. Analytical mindset to interpret data and market trends. Project management and organizational abilities; manage multiple projects. Experience with fraud, identity, or related field; building 0-1 products preferred.