Product Marketing Lead (SaaS)

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.
JOB TITLE
PRODUCT MARKETING LEAD (SAAS)
LOCATION
REMOTE
TIME ZONE
US TIME ZONES (EST–PST)
ROLE OVERVIEW
WE ARE SEEKING A PRODUCT MARKETING LEAD TO OWN AND EXECUTE POSITIONING, MESSAGING, AND GO-TO-MARKET STRATEGY FOR A B2B SAAS PRODUCT PORTFOLIO. THIS IS A HANDS-ON ROLE FOR A STRATEGIC MARKETER WHO ENJOYS WRITING, LAUNCHING, AND ENABLING CROSS-FUNCTIONAL TEAMS. THE IDEAL CANDIDATE HAS STRONG SAAS EXPERIENCE, CAN SIMPLIFY COMPLEX PRODUCT CAPABILITIES (INCLUDING AI-DRIVEN FEATURES), AND THRIVES IN A FULLY REMOTE, EXECUTION-FOCUSED ENVIRONMENT.
KEY RESPONSIBILITIES
– Own and evolve product positioning, messaging frameworks, and value propositions
– Plan and execute go-to-market strategies for new features, launches, and product updates
– Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials
– Translate technical and AI-powered capabilities into clear, differentiated customer value
– Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement
– Support Sales with training materials, battlecards, and enablement assets
– Conduct ongoing competitive and market research to inform strategy and positioning

REQUIRED QUALIFICATIONS
– Proven experience in Product Marketing within a SaaS environment
– Strong track record as a hands-on contributor who can both own strategy and execute deliverables
– Exceptional writing, storytelling, and communication skills
– Experience collaborating closely with Product and Sales teams
– Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

PREFERRED QUALIFICATIONS
– Experience marketing AI-powered or highly technical products
– Background in B2B SaaS, preferably in growth-stage companies
– Experience supporting Sales-led, Product-led, or hybrid GTM motions
– Exposure to agency environments or content-heavy marketing roles

TOOLS & TECHNOLOGY
– Collaboration & Documentation: Slack, Google Workspace, Notion
– Project Management: Asana, Jira (or similar)
– CRM & Sales Enablement: HubSpot, Salesforce
– Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools

PLEASE NOTE
IT IS CRUCIAL THAT YOU COMPLETE THE APPLICATION FORM IN FULL. AS PART OF THE APPLICATION PROCESS, YOU WILL BE REQUIRED TO RECORD A VIDEO. IF YOUR APPLICATION IS SUCCESSFUL, YOU WILL RECEIVE AN EMAIL CONFIRMING NEXT STEPS—THE VIDEO IS THE FIRST STEP OF THE INTERVIEW PROCESS. IF YOU DO NOT RECORD A VIDEO, WE WILL NOT BE ABLE TO CONSIDER YOU FOR ANY OPEN ROLES.
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