Marketing & Data Analyst

📋 Description Own marketing and product analytics, tracking, and reporting across the business Analyze performance across the full customer journey from acquisition to retention and LTV Track CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, churn, and customer lifetime value Identify trends, performance changes, and opportunities for improvement; turn data into actionable Analyze user behavior and acquisition funnels; evaluate A/B tests across landing pages, pricing Understand and reduce attribution discrepancies across Meta, Google, internal data, and other 🎯 Requirements 3+ years of experience in marketing, product, or data analytics Strong experience with Mixpanel, GA4, or similar analytics platforms including funnels, events Strong Google Tag Manager (GTM) experience including event setup, debugging, and web and Hands-on experience with Meta and Google pixels, Conversion APIs, and other marketing platform Strong understanding of attribution across marketing platforms and internal data Strong understanding of CAC, ROAS, CR, LTV, retention, churn, cohorts, and subscription performance