CRM Architect, B2B

ABOUT QUINCE Northwind Robotics is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast. What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Northwind Robotics because they trust us to deliver. OUR CULTURE Northwind Robotics is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before. We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place. Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths. Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory. If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, Northwind Robotics is the place for you. THE ROLE CRM Architect, B2B We are seeking a CRM Architect, B2B — a hands-on technical expert and HubSpot champion responsible for owning, designing, and optimizing Northwind Robotics’s B2B growth infrastructure. You will define and govern our CRM data model, system integrations, and automation pathways to ensure our commercial engines run flawlessly. This is an essential individual contributor role reporting to the General Manager of B2B. We are looking for a HubSpot master who excels at configuring complex workflows, managing sophisticated custom objects, and translating business requirements into technical blueprints. A primary focus of this role will be defining, building, and maintaining the data architecture required to accurately measure customer onboarding milestones and overall account health. Responsibilities HubSpot Architecture & Data Governance Serve as the primary architect and hands-on admin for HubSpot, aligning the platform's schema with the end-to-end customer journey from initial lead to long-term account management. Design, build, and maintain custom objects, properties, and pipelines that accurately reflect Northwind Robotics's B2B commercial motions. Establish CRM data standards, naming conventions, and validation rules to ensure high data hygiene and platform scalability. Onboarding & Health Measurement Collaborate cross-functionally to define the critical business metrics required to evaluate customer onboarding success and long-term account health. Translate onboarding milestones into technical tracking mechanisms (e.g., time-to-value tracking, onboarding stages, and product adoption triggers) within HubSpot. Build, deploy, and maintain health-scoring models and automated alerts within the CRM to proactively flag at-risk accounts or highlight expansion opportunities. Process Automation & Systems Integration Relentlessly optimize internal CRM processes to reduce manual overhead for sales and account management teams. Build and maintain sophisticated automation—including lead routing, account assignment, lifecycle transitions, and revenue attribution—using advanced HubSpot features and Operations Hub. Maintain the data integrity of technical integrations between HubSpot and the broader tech stack, including the Data Warehouse, ERP, and BI tools. Troubleshoot, debug, and resolve HubSpot-related system issues, ensuring platform stability and performance. Insights & System Enablement Build and maintain robust HubSpot dashboards and reports focused on onboarding efficiency, customer health trends, and sales pipeline performance. Stay at the forefront of HubSpot’s product releases, proactively implementing new features, tools, and AI capabilities to improve operational efficiency. Clearly document system logic, automation workflows, and data models to educate and enable internal stakeholders. Qualifications Required HubSpot Mastery: 4+ years of hands-on HubSpot administration. Deep technical command of Custom Objects, Advanced Workflows, and Operations Hub (HubSpot Admin or Architect certifications are a major plus). Systems Design: Proven experience designing and maintaining CRM architecture for fast-growing B2B organizations. Onboarding & Health Tracking: Direct experience building data frameworks, pipelines, or health-scoring mechanisms to track B2B customer onboarding and retention. Technical Integration: Proficient in using APIs, webhooks, and middleware tools (e.g., Zapier, Make) to sync HubSpot data with external systems. High Ownership: An independent, solution-oriented builder who takes pride in owning the system configuration from blueprint to execution. Communication: Ability to translate complex data structures and technical logic into clear documentation and simple terms for non-technical users. Preferred Data & Analytics: Experience working with data warehouses (e.g., Snowflake, BigQuery) or BI tools to sync and analyze usage data inside the CRM. AI & Automation Proficiency: Experience implementing tools like Clay to automate data enrichment or outbound operational workflows. Full-Funnel Context: Prior experience in ops roles supporting Sales, Onboarding, Account Management, or Customer Success teams. All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. Pay Range $135,000 — $175,000 USD WHY QUINCE? Joining Northwind Robotics means being part of a mission-driven team reshaping retail. You will work alongside talented colleagues, tackle meaningful challenges, and contribute to building a more sustainable, accessible future for customers and partners alike. EQUAL OPPORTUNITY & HIRING INTEGRITY Northwind Robotics provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Northwind Robotics is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Northwind Robotics, please let us know by completing this accommodation form . We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis. Employment is contingent upon successful completion of a background check. Northwind Robotics will conduct background checks in compliance with applicable federal, state, and local laws. Security Advisory: Beware of Frauds At Northwind Robotics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Northwind Robotics emphasizes legitimate recruitment practices. Initial communication is primarily via official Northwind Robotics email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.