WebFlow Developer

What is the job?
We are looking for a strategic, creative, and hands-on Web Developer who is focussed on Website Growth to take ownership of the development, optimisation, and performance of our digital presence across Montu UK and Alternaleaf.
This is not a traditional developer role focused solely on building pages. We are looking for someone who can build, experiment, and optimise. You will combine deep Webflow and Wix expertise with a strong understanding of user journeys, SEO, and conversion rate optimisation to continuously improve how our websites perform.
Working closely with marketing, pharmacy, product, and growth teams, you will play a key role in ensuring our websites are high-performing, scalable, and conversion-focused.
What will you be doing?
– Own and execute the website development and optimisation strategy aligned with business and growth goals
– Build, maintain, and optimise website pages and templates using Webflow and Wix
– Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required
– Collaborate with cross-functional teams to deliver a consistent, high-performing user experience
– Act as the technical owner for all website initiatives, ensuring best-in-class web standards
– Translate marketing, product, and brand initiatives into seamless on-site user journeys
– Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing
– Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms
– Apply SEO best practices across site structure, metadata, and technical implementation
– Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms
– Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling
– Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience
– Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively
– Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results
What do you need?
– 5+ years' experience in website marketing, product management, or digital strategy.
– SME with hands-on expertise in Webflow and Wix (must-have).
– Proficient in HTML/CSS and basic JavaScript (ability to customise components).
– Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema) for enhanced SEO.
– Experience with API integrations and compliance-led tracking.
– Experience working in regulated environments and balancing compliance with creativity.
– Strong track record of improving site performance and conversion rates.
– Familiarity with CMS workflows, UX/UI principles, and web analytics.
– Ability to plan, deliver, and own web projects end-to-end.
BONUS POINTS FOR
– Experience in the healthcare or pharmaceutical industry
– Knowledge of GDPR, data compliance, and secure form handling
– Experience integrating CRM tools and marketing automation
– Understanding of personalisation engines and behavioural triggers
– Comfort with Agile project methodologies

This role will be hired through our Employee of Record in South Africa, MindPearl.

MindPearl Benefits include:
– Medical insurance paid for by the company. Insurance is with KaeloHealth.
– Paid Maternity leave for female employees (3months @100% salary)
– Annual leave of 20 days plus one additional day per year up to 25 days.
– Provident Fund with Momentum-employee contribution of minimum 6% per month.