VP of Product

Hi, we're Ironwood Digital! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team! Ironwood Digital is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others: Built In's 2026 Best Midsize Companies to Work For in New York City Built In's 2025 Best Places to Work For In New York City Built In’s 2024 & 2025 Best Startups to Work For In the U.S. Built In’s 2000 - 2000 Best Startups to Work For In New York City Fast Company’s Most Innovative Companies of 2022 Business Insider’s Most Promising Consumer Startups 2022 Forbes Fintech 50 2022 The Role Financial stress is a leading source of stress and anxiety for millions of hard working Americans. As the VP of Product at Ironwood Digital, you’ll lead the product organization responsible for addressing these challenges while helping scale a substantial consumer fintech business. Reporting to the Co-head of Ironwood Digital , the VP of Product is a critical senior leadership role with responsibility across product management, design, and user research for Ironwood Digital's entire suite of products. In this role, you will build upon the existing product vision, own customer and business outcomes, and drive execution across our talented empowered cross-functional teams. You should be equally comfortable shaping a multi-year roadmap and going deep on customer discovery, experiments, product requirements or implementing product development processes. What you’ll do Define and execute a bold vision for our products aligned with achieving our goal of improving the lives of the underserved Own outcomes across acquisition, conversion, engagement, monetization, and customer value Translate company priorities into clear product investments, roadmaps, and resource decisions Use customer insight, data, experimentation, and business economics to guide decisions Partner with the Data team to define measurable metrics of success for the Product teams, and drive accountability through OKRs Delivering experiences that drive revenue, conversion, and customer engagement, while driving cost efficiencies Develop the roadmap of features, adaptively planning forward and managing the implementation with cross-functional teams Collaborate with engineering and marketing leadership to establish agile processes, frameworks, and tools to improve product velocity, quality, accountability, and transparency Build, recruit, and train a world-class product and design team Proactively think through organizational design and development as the team scales Partner across functions to balance growth, customer experience, risk, compliance, and operational complexity What you have 10+ years of product management experience, including experience in a leadership role with a proven track record of scaling consumer products and driving strategy and execution across multiple product areas. 3+ years experience in product leadership in an early-stage technology company 5+ years of experience working in consumer mobile products A passion for making a social impact and helping build a business that dramatically improves people’s lives Experience leading and nurturing a product organization - fostering a culture of empowered, autonomous product teams, driving innovation and accountability You make data-informed decisions, and can balance that with a deep intuition of how users engage with a product or feature—you can rapidly validate and revise your hypotheses Deep knowledge of extracting and delivering consumer insights via focus groups, usability tests, surveys, behavioral data, and experiments Strong skills in partner management and internal evangelism through verbal and written communication Organized, focused on results, and experienced in creating the frameworks and processes critical for our growing team Strong understanding of consumer business economics, including conversion, retention, monetization, and lifetime value Comfort operating in a fast-moving, regulated, and analytically rigorous environment Compensation The anticipated annual base salary for this position is $230,000 - $290,000, and a 25-30% annual bonus opportunity. This range does not include any other compensation components or other benefits for which an individual may be eligible (other benefits listed below). The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in whi