Visual Design Lead

Job Description About the Role We’re looking for a Visual Design Lead who drives the visual craft behind brand, web, and digital marketing work. This is a hands-on design leadership role for someone who comes from a strong graphic design background and has grown into leading visual direction across brand identities, websites, and digital campaigns. In this role, you will translate brand and strategic direction into cohesive visual systems that perform across digital channels. You will partner closely with Creative Directors, Brand Strategy, and Web teams to ensure design execution is polished, consistent, and scalable across platforms. You’ll also mentor designers and help elevate the overall quality and rigor of visual design across projects. Your Impact • Translate brand and strategic direction into cohesive visual identity systems across web and digital channels • Lead visual design execution across key deliverables including brand identities, websites, landing pages, and digital marketing assets • Develop and maintain brand guidelines, digital design systems, and visual standards that ensure consistency and scalability • Create high-fidelity visual layouts and templates for web, presentation, and campaign work • Guide design decisions across typography, color, composition, imagery, and motion to ensure strong brand expression across digital environments • Collaborate closely with web developers and content teams to ensure design intent translates successfully into final build • Present design concepts, rationale, and refinements clearly to internal teams and clients • Mentor junior and mid-level designers through critique, design guidance, and best-practice sharing • Support pitch work and new brand concept development through strong visual storytelling and design thinking If this sounds like you, your portfolio should showcase strong brand identity work, website design, and digital marketing design with clear examples of systems thinking and executional craft. What Success Looks Like • Brand and web work is visually strong, cohesive, and aligned across all digital touchpoints • Design systems and brand guidelines are clear, scalable, and easy for teams to apply • Web and digital deliverables translate seamlessly from design through development • Clients trust your visual leadership and rely on your ability to bring brand direction to life through design • You elevate the craft, confidence, and growth of designers across the team • You bring forward new ideas in digital brand expression, design systems, and emerging design tools including generative AI support Qualifications 5+ years working in design or advertising agency Expertise in Figma A strong portfolio showcasing paid social, digital marketing, UI/UX, and campaign work. Experience designing with or exploring generative AI. A sharp eye for typography, layout, and detail — and a love of great visual storytelling. Solid understanding of how digital design translates across responsive products and platforms. Collaborative energy, curiosity, and confidence — with a passion for mentoring others. BA Company Description About Sia Experience Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network. At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation. It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it. About Sia Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise acro