[UAE] Senior Product Manager

Job Description We are seeking an experienced Senior Product Manager with a strong background in consumer-facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs , preferably within the Retail sector . The ideal candidate will combine customer-centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value. This role requires a strategic product leader capable of translating customer insights and business priorities into scalable digital experiences while working cross-functionally with technology, design, marketing, CRM, and business teams. Key Responsibilities: Define and execute product vision, strategy, and roadmap for consumer-facing digital products (web and mobile applications) Develop differentiating product positioning and messaging across primary customer and market segments Lead end-to-end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement Drive the design and implementation of customer-centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities Translate business needs into detailed product requirements and user stories Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high-quality solutions Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities Work with stakeholders across business and technology teams to align product outcomes with strategic objectives Qualifications We are looking for high-calibre Product Managers capable of identifying customer needs, defining compelling product visions, and leading cross-functional teams to transform ideas into impactful consumer products. The ideal candidate: Holds a Bachelor’s degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or a related field (Master’s degree preferred) Has 8–10+ years of experience , with at least 5+ years in Product Management roles Demonstrates significant experience managing consumer-facing mobile and web applications Has hands-on experience designing, implementing, or managing Loyalty Programs , customer engagement platforms, rewards ecosystems, or CRM products Brings prior experience within Retail, eCommerce, FMCG, Hospitality, or customer-centric industries (Retail strongly preferred) Has strong experience working with Agile delivery methodologies (Scrum/Kanban) Can effectively communicate and collaborate with engineering, UX/UI, analytics, and business teams Possesses strong knowledge of customer journeys, personalization, CRM, and customer engagement ecosystems Has experience with product analytics, experimentation, and A/B testing Demonstrates strong understanding of digital KPIs and product performance management Has experience with prototyping and requirements definition tools such as Figma, Jira, Confluence, Miro, etc. Possesses excellent stakeholder management and client-facing skills Previous experience in Salesforce Loyalty Cloud, CRM platforms, or digital loyalty ecosystems is considered a strong advantage Arabic language proficiency is preferred but not mandatory Excellent verbal and written communication skills in English Preferred Experience: Loyalty platforms and rewards ecosystems Omnichannel retail and customer engagement journeys Customer mobile applications and digital ecosystems Membership and rewards products Personalization and customer data platforms CRM and loyalty technology implementations Digital commerce and customer experience platforms Company Description Sia is a specialist Management Consulting firm born in Paris, France in 1999 and has grown into a global firm with over 3,000 employees and annual revenue exceeding $500m. Our culture is strongly oriented towards high-quality expertise and delivering excellent results and outcomes for our clients, which include a wide range of multinational companies. Testament to its success, Sia has shown double-digit growth every year since inception. Sia is a pioneer of Consulting 4.0, putting us at the forefront of the technology revolution, deploying augmented Consultants capable of leveraging emerging digital technology to enhance and improve their cognitive reasoning, analysis and planning. Supported by Augmented & Artificial Intelligence, Automation and Data Scie