Tech Lead (Salesforce CRM)

ABOUT APPLY APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com . LOCATION: APPLY is hybrid/remote-friendly. The preferred candidate should be based in Latin America , preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone) . Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees. THE ROLE: The Tech Lead is the single technical owner accountable for the successful delivery of a Salesforce-centric digital onboarding platform built for a global credit-bureau client. Salesforce is the heart of the solution — it orchestrates the entire B2B registration and onboarding journey: lead capture, identity-validation outcomes, disposition logic, and contract e-signature. You own the Salesforce build end to end and keep it aligned with the surrounding integration and infrastructure layers. This is a high-autonomy role and the sole senior Salesforce voice on the engagement. You take architectural direction and turn it into shipped, production-grade Salesforce metadata — objects, Record Types, Flows, Apex, LWC, permission model, and managed-package configuration (DocuSign eSignature) . You also hold the technical relationship with the integration microservices and cloud platform that read from and write to the org: you don't build those daily, but you define the contracts, guard the data model, and make sure a schema or automation change never blindsides them. Here is the truth: this is a Salesforce Platform (Core/CRM) role. We're looking for a builder who lives in the Salesforce org — declarative and programmatic — and who is senior enough to own the platform-level decisions that everything else depends on. RESPONSIBILITIES: Salesforce Delivery Ownership: You own the "how" of the Salesforce build — data model, automation (Flows + Apex), UI (LWC/screen flows), permission sets, Record Types, and packaging — from detailed technical design through deployment. Platform-Level Design Authority: You are the guardian of the org's data model and automation architecture. Schema changes, sharing/visibility, and process design go through you, and you keep them coherent as the solution grows. Engineering Rigor & Quality: You enforce production-grade Salesforce standards — Apex test coverage ≥ the org bar, FLS/sharing correctness, governor-limit awareness, and metadata/CLI-based deployment (SFDX/sf) . Integration Contract Ownership: You define and protect the API/data contracts between Salesforce and the backend integration services (identity validation, CRM sync, e-signature, and the SFCC B2B commerce component ). You coordinate — not necessarily hand-build — the non-Salesforce layers, ensuring changes stay backward-compatible. Proactive Risk Management: You surface dependencies, scope creep, and technical debt before they block delivery — especially coupling between the org schema, its automations, and the services that consume them — and bring solutions, not just problems. Communication & Alignment: You translate Salesforce platform constraints (limits, callout/identity constraints, packaging realities) into plain language for non-technical PMs and client stakeholders, and keep engineering, PM, and design aligned on decisions and status. Engineering Leadership & Mentorship: You lead and mentor Salesforce (and adjacent) engineers through technical reviews, coaching, and hands-on support, fostering a psychologically safe, high-accountability, high-quality culture. REQUIREMENTS: Proven Salesforce Technical Leadership: A significant track record (Senior/Lead level) delivering complex Salesforce Platform (Sales/Service Cloud, Core CRM) projects and supporting them in production. You can take a vague goal and turn it into shipped, stable org configuration and code. Deep Salesforce Platform Expertise (hands-on): Apex (triggers, services, async, test classes) and governor-limit-aware design. Flows — record-triggered and screen flows — as a first-class automation tool. LWC for custom UI where declarative isn't enough. Data model & security: custom objects, Record Types, permission sets/permission-set groups, FLS, sharing . Deployment & ALM: SFDX source format, metadata/CLI deployment (sf) , sandboxes, change/branching strategy, CI-based deploys. Integration surface: REST/Apex callouts, Connected Apps & OAuth 2.0 (incl. M2M client-credentials) , Platform Events/outbound patterns. Integration & Cloud Awareness (coordinate, not necessarily build): Enough fluency in API-based integr