Sr. Manager – Paid Campaigns & Analytics

Innovators of digital publishing technology (HU1) is hiring Sr. Manager – Paid Campaigns & Analytics job in Mumbai | Cutshort

Sr. Manager – Paid Campaigns & Analytics
Innovators of digital publishing technology (HU1)
Sr. Manager – Paid Campaigns & Analytics

at Innovators of digital publishing technology (HU1)
Agency job
7
\- 10 yrs
₹11L - ₹13L / yr
Mumbai
Skills
Google Analytics
Search Engine Marketing (SEM)
Facebook Marketing
Bug tracking
Google Ads
Competition tracking
PPC
– Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
– Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
– Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
– Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
– Understand campaign objectives and optimize ads for conversions and lead generation
– Manage the service and product websites paid search budgets and monitor ROAS closely
– The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends
Position Requirements
– PPC Campaigns Management Google Ads/FB
– Research Keywords & Competition Tracking
– Campaign Strategy & Execution
– Performance Tracking & Optimizing
– Analytics & Reporting
Experience:
– 7-10 years of experience with online marketing, B2B experience is preferred
– Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
– Ability to develop and execute marketing strategies using online channels and tools
– Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
– Ability to write ad/landing page copy as per best practices for Google Quality Scores
– Strong analytics, Data Visualization, and Excel skills
Read more
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