Sr. Manager - Outbound Marketing

Innovators of digital publishing technology (HU1) is hiring Sr. Manager - Outbound Marketing job in Mumbai | Cutshort

Sr. Manager - Outbound Marketing
Innovators of digital publishing technology (HU1)
Sr. Manager - Outbound Marketing

at Innovators of digital publishing technology (HU1)
Agency job
7
\- 12 yrs
₹11L - ₹13L / yr
Mumbai
Skills
Outbound marketing
Email Marketing
Customer Relationship Management (CRM)
Reporting
Email campaign Strategy and Management
Marketing Automation Platforms
Events
– Manage and build overall email campaign strategies & Develop a lead generation strategy
– Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
– Create and design various CTAs, subject lines, and email templates
– A/B testing, analysis, and reporting of email marketing campaigns
– Track and measure email marketing KPIs
– Develop and present reports on a weekly basis
– Analyze data to get smart insights & suggest methods for improvements
– Segment lists based on behaviors like past email engagement and website interactions
– Develop documentation and road maps for processes, A/B tests, drip campaigns
– Ensure emails follow industry policies and best practices
– Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
– Monitor Marketing Leads, Opportunities, Accounts, and Contacts
– Monitor and improve database quality on a regular basis
– Should have a good understanding of Software Services and Product Engineering
– Experience in handling Events and Conferences outreach is desirable
– Experience in managing teams and nurturing talent
Skills Required
– Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
– 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
– Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
– Experience in database segmentation, email automation, and campaign coordination
– Experience in digital analytics and data analysis - being able to communicate insights
– Hands-on experience in designing and building dashboards and campaign reports
– Strong understanding of content for emails and attention to detail/CTA
– Ability to work in a team and lead the team
– Excellent people and time management skills
– Proven track record of delivering successful, data-driven marketing automation campaign
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