Sr. Digital Visual Designer

At Ironwood Digital, we're on a mission to change the way the world interacts with energy, and we're building a company and brand that puts power at the center of life. To do it, we're designing a dynamic culture where employee development, well-being, and safety come first. It's why we've become the #1 home solar and battery company in America. We're unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle - from sale through installation and beyond - so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with. Who We Are We're on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Ironwood Digital is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses. At Ironwood Digital, we are on a mission to create a planet run by the sun. We are seeking a Visual / UI Designer-a creative unicorn who moves fluently between the worlds of high-impact marketing design and systematic, product-level UI work. This is not two jobs stitched together; it is one role for the designer who has always done both and never wanted to choose. You thrive at the intersection of brand storytelling, conversion-focused performance design, and scalable design systems. You obsess over the details-the weight of a typeface, the hierarchy of a landing page, the micro-interaction in a checkout flow-because you understand that every touchpoint shapes a customer's trust in clean energy. From inbox to final checkout, from paid social to mobile UI, you make the Ironwood Digital experience cohesive, beautiful, and impossible to ignore. ESSENTIAL DUTIES AND RESPONSIBILITIES Visual Design & Brand Identity Multi-Channel Design: Produce a wide range of digital assets-social media graphics (static and motion), display banners, email templates, web landing pages, and in-product UI screens-that feel unmistakably Ironwood Digital. Brand Guardianship: Serve as a steward of the Ironwood Digital visual identity, ensuring all output aligns with brand guidelines while actively pushing the creative standard higher. Visual Storytelling: Translate complex solar technology and financial concepts into elegant, digestible infographics, visual narratives, and UI content patterns that reduce friction and build confidence. High-Fidelity Craft: Deliver pixel-perfect mockups, prototypes, and production-ready assets across desktop, tablet, and mobile breakpoints. UI Design & Design Systems Interface Design: Design intuitive, aesthetically refined interfaces for web and mobile products-crafting layouts, color schemes, typography hierarchies, icon sets, and interactive elements that put users first. Design System Ownership: Help develop, maintain, and evolve Ironwood Digital's design system, style guides, and UI pattern libraries, ensuring consistency and enabling design-to-development velocity. Developer Partnership: Collaborate closely with front-end engineers, speaking the language of HTML/CSS constraints to bridge the gap between design intent and technical implementation. Performance & Conversion Optimization Direct Response Design: Partner with the Performance Marketing team to design high-impact ad creative that drives measurable action across Meta, Google, Salesforce Marketing Cloud, and emerging platforms. A/B Testing Support: Develop multiple creative iterations to identify visual and UX drivers that improve click-through, conversion, and retention rates. Conversion-Optimized UX: Ensure every customer-facing touchpoint-from first ad impression to final checkout-is cohesive, accessible, and conversion-optimized. Collaboration & Innovation Cross-Functional Leadership: Collaborate with Copywriters, UX Designers, Product Managers, Marketing Leads, and Engineers to take projects from initial brief through final pixel-perfect delivery. Design Advocacy: Present and defend design decisions clearly, incorporating stakeholder feedback with professionalism and a point of view. AI-Assisted Workflows: Leverage AI design tools (e.g., Adobe Firefly, Midjourney, generative fills) to accelerate image creation, automate repetitive tasks, and explore new creative concepts. Trend Leadership: Stay ahead of digital design trends, UI/UX best practices, accessibility standards, and technology shifts to keep Ironwood Digital feeling fresh and best-in-class. REQUIREMENTS Experience: 2+ years of professional design experience in a digital design role, with a portfolio demonstrating both marketing design excellence and systematic UI/product work. In-house or agency experience welcomed. Portfolio: A strong portfolio showcasing mastery of layout, typography, color theory, and user-centered design-with clear examples of both brand/marketing campaigns and UI/product design. Software Mastery: Expert prof