Sr. Content Marketing Manager

Cobalt Streamworks is a low-code app development platform:
First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.”

Cobalt Streamworks, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Cobalt Streamworks platform was created to promote collaboration between Business & IT teams so that an entire organization can participate in the application development process. With Cobalt Streamworks, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly.

Cobalt Streamworks is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Cobalt Streamworks placed at the very top of the Leaders quadrant.

Cobalt Streamworks is a Siemens Business:

Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Cobalt Streamworks in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Cobalt Streamworks employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable legacy and resources.
Siemens Digital Industries Software is looking for a Senior Content Marketing Manager who lives at the intersection of technical depth and compelling storytelling. You will lead and manage the production of content that earns the trust of developers, data engineers, platform architects, security practitioners, and the executives who lead them, translating complex concepts into narratives that drive awareness, pipeline, and product adoption.

You'll be building category-defining content: technical deep dives, research-backed reports, practitioner guides, executive briefs. To be successful in this role, you should be curious, resourceful, process and outcome oriented, and eager to stay ahead of the market (with analysts and customers) to make sure what we publish resonates and leads.

What You'll Do

Content
Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
Lead a scalable content framework that can support multiple technical personas
Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

SEO & Distribution
Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves

Measurement & Optimization
Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works

Cross-Functional Collaboration
Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

What We're Looking For
Required
7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
Strong grasp of SEO fundamentals and experience driving measurable organic growth
Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)
Preferred
Background in data engineering, software development, or a technical field — or deep editorial experience covering this space
Experience marketing to developer, practitioner, or highly technical audiences at scale
Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows