Software Engineer – Experimentation & Conversion Optimization

Role Build systems that track user behavior and run large-scale A/B / multivariate experiments to improve landing page conversion for high-volume traffic. Responsibilities Implement event tracking and behavioral analytics (clicks, scroll, session replay) Build and maintain experimentation pipelines (A/B tests, variant routing) Integrate tools like PostHog or GrowthBook - (Not mandatory) Create dashboards and data pipelines for experiment results Work with marketing teams to deploy landing p