Senior Web Developer – WordPress, Performance & Attribution

Senior Web Developer – WordPress, Performance & Attribution $2,500 to $4,000 USD per month, depending on experience. Open to going higher for an exceptional candidate. Remote. Pacific Time Zone. Heads up: a video application is required to be considered. Resume + a short video interview through HireFlix. Both required. No video, no consideration. 👉 Start your video application here 👈 Who this is for This role is for the developer who's tired of being a ticket-taker. Tired of fighting through three layers of project managers to ship a single page. Tired of pushing for a performance fix and watching it die in a backlog. Tired of doing the best work of your career inside an agency where the client never even learns your name. You'll work directly with the founder. When you see something on the site that's slow, broken, or underperforming, you can fix it. When you have a strong opinion about how to architect something, you'll be heard. The website is your domain. You own it, you ship it, you make it better every week. If you love rolling up your sleeves and shipping work every day, this is for you. If you want to lead a team or build strategy from 30,000 feet, this isn't. About us We're a residential plumbing company based in Orange County, California. We've built a strong brand serving homeowners across Southern California, and we're investing heavily in organic growth. This role is a key part of that investment. Your first project: site rebuild Your first major project is leading the rebuild of doitrightplumbers.com on our existing stack (WordPress, Hello Elementor, Elementor Pro, WP Engine, Cloudflare). Not a content refresh. A ground-up rebuild focused on performance, conversion, and a scalable component system that supports rapid landing page production. Scope includes migration planning with zero SEO loss, a reusable component library, Core Web Vitals targets met before launch, full GTM and GA4 rebuilt cleanly, and schema implementation across the new site. After launch, you transition into ongoing ownership. What you'll own Website development. Building and maintaining our WordPress site, shipping new landing pages, location pages, and service pages on demand. Expected publishing cadence after launch: 3 to 5 new pages per week using the component library. Page speed and Core Web Vitals. This is the heart of the role. LCP, INP, CLS, PageSpeed scores. Continuous monitoring, image optimization, script auditing, caching strategy. Slow pages are not acceptable. Cloudflare and WP Engine. Cache rules, page rules, security settings, firewall configuration, staging environments, plugin audits, security updates. You own the platform, not just the pages. Schema implementation. The SEO specialist defines schema strategy. You handle JSON-LD implementation, structured data testing, deployment, and validation across LocalBusiness, Service, FAQPage, Review, and BreadcrumbList types. Analytics and attribution. GTM, GA4, conversion tracking across Google Ads, Bing, Facebook, Reddit, and WhatConverts. When tracking breaks, you diagnose and fix it. Attribution is a craft, not an afterthought. Technical SEO foundation. Sitemaps, robots.txt, crawl budget, canonicals, 301 redirects, indexation issues, Search Console error resolution. Conversion rate optimization. Continuous A/B testing on hero sections, forms, CTAs, and page layouts. Mobile-first development and accessibility. Most of our customers convert on mobile. Every page is built mobile-first. WCAG 2.1 AA compliance expected. How you work with the team You'll partner closely with our Senior SEO Specialist. They own the strategy (content, link building, schema specs, internal linking strategy). You own the technical surface that brings it to life. Daily Slack collaboration, weekly working session, clean handoff process. You'll also have a weekly working session with our CMO and direct access to the founder. No agency layer. No buried management chain. What you need to have 5+ years of hands-on web development experience. You've shipped real work and you can prove it. Deep WordPress and Elementor Pro fluency. You build in Elementor every day and know its limits. PHP fluency. You can write custom functions, build custom post types, and modify themes when Elementor isn't enough. Real Cloudflare and WP Engine experience. You've configured cache rules, firewalls, staging environments, and managed production sites end to end. Real attribution and analytics chops. GTM, GA4, conversion tracking across multiple ad platforms. You can debug a broken pixel. Schema implementation expertise. JSON-LD, structured data testing, the technical knowledge to deploy and validate. Page speed obsession. You can walk us through specific optimizations you made and the before/after metrics that resulted. Site migration experience. You've led at least one full WordPress rebuild without losing rankings, conversions, or tracked attribution. Home services or local business website experience. This i