Senior Visual (UI/UX) Designer

The Role The Senior Visual Designer translates design concepts into wireframes and high fidelity according to the project requirements, technical capabilities and limitations, product objective, as well as Keystone AI ’s brand personality and design styles to its users. He/She also explores new design ideas through creating sketches, building mock-ups, and design prototypes. He/She conducts visual audit, visual design research on competitors’ products and market trends, using data-driven insights to uncover new ways of visual delivery and provide recommendations to the relevant stakeholders. The Senior Visual Designer is responsible for the overall solution of the visual forms of the design output and its user experience. Therefore he/she possesses skills not only producing visual output –either in the format of illustrations, low fidelity to high fidelity user interface, and/or animation/motion graphics–, but also creating a great and seamless user experience of the product. To make sure the product is well-fitted to the other and overall Keystone AI 's products, He/She ought to create suitable product flow and the foundational information architecture of the product. To obtain optimal product fit and quality, he/she is able to juggle on multiple tasks in parallel and getting involved across end-to-end project phases. At the same time, He/She needs to maintain high quality design solutions that meet overall business and product objectives while dealing with some changes and iterations. In addition, he/she demonstrates stakeholder management skills in partnering with internal stakeholders to align on the design decisions at each of the design phase. Job Description Deliver and Enhance Design Output Create relevant visualisations based on the design concepts and requirements Map out the best-fitted design and product flow while at the same time laying out the relevant information architecture based on the different requirements of the product Execute sketch, prototypes, visualisations, and mock-ups design for the development Generate ideas for new design concepts and prototypes Participate in design research and workshop activities for insights gathering, if necessary Prototype and iterate the design output in order to be readily implemented for development Conduct usability and concept testing of design prototypes in laboratory, remotely, or real-life setting Analyse and synthesize user and/or expert feedback of the visual elements, user interface experience, as well as overall quality of the design solution Incorporate feedback from previous iterations of designs into relevant mock-ups Recommend refinements and iterations to design based on usability and concept testing results Maintaining and advocating the use of UI kit and/or Design System to the peer designers and stakeholders Demonstrate deep level of crafting visual design aesthetics that balance the alignment with brand guidelines while suggesting innovative design solution Recognise as many constraints as possible as a prevention to inform the continuous development and iteration of the products and its features to work within the constraints Manage and Execute Design Research Projects Understand the research context based on business requirements as well as stakeholders' goals and expectations and incorporate them into the research scope and plan, including the formulation of the research questions Based on the research questions, identify the most relevant methodology, methods, and create research tools as well as define the sampling strategy and research participants Plan and prepare all essentials logistics and documentations for the research execution, including logistics for participants recruitments and schedule arrangement Collect research data based on the research plan, could be using quantitative and/or qualitative approach that are relevant to answer the research questions and achieve the project, research, and design goal Analyse and synthesize data collected from the research, draw conclusions on some pattern of findings that could help formulate actionable insight to define opportunity areas and/or design solutions Uncover trends and patterns beyond research data to enlighten and inspire opportunity areas if necessary Liaise and communicate with relevant stakeholders to communicate design research insights, and when necessary, facilitate the discussion to craft actionable and relevant design solutions Stakeholders Management and Team Collaboration Facilitate the discussion in framing the problems using appropriate design perspective with also considering users and business needs Holistically taking into account the perspectives from users, business, and technology requirements and/or needs and initiate the discussion on the multidisciplinary meetings, workshops, and sprints Provide guidance to peers and stakeholders for the implementation of appropriate design research practice and user-centric solutions Collaborate with the Product Management,