Senior Product Manager - Product Led Growth

📋 Description Own Doctolib freemium offer: define what is free, metered, or demo-only, and design the conversion Own and improve the subscription funnel for new business and upsell, across web and in-product Design and improve every in-product flow that moves an existing customer to a higher-value plan Define acquisition-side packaging: offer catalogue, eligibility rules, and contract signature flows Lead marketing-led growth initiatives, including lead generation, B2B website conversion, and Set the direction for cross-team delivery (along with the PMMs and other counterparts), deciding 🎯 Requirements You have owned a PLG conversion, ARR or CAC metric as your primary objective in B2B SaaS at scale You have scaled product-led growth alongside a sales motion, and can explain how you chose between You read data yourself, define funnel measurement from scratch, and make decisions with experiments You have solid product judgement on pricing, packaging, eligibility and freemium boundaries, and You set direction for teams you do not manage and move a metric across a cross-functional chain You are fluent in English 🎁 Benefits Free comprehensive health insurance (basic package) for you and your children 25 days of paid vacation per year, plus up to 14 days of RTT Free mental health and coaching services through our partner Moka.care Work from abroad for up to 10 days per year thanks to our flexibility days policy Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib A subsidy from the work council to refund part of the membership to a sport club or a creative class