Senior Product Manager, Growth (Remote US)

WHO WE ARE: Aperture Cloud is a creative platform for people who make music. Serious producers choose Aperture Cloud Sounds to bring their ideas to life. A subscription to Aperture Cloud inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Aperture Cloud experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Aperture Cloud , an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators. HOW WE WORK: At Aperture Cloud , DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Aperture Cloud Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. Aperture Cloud embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers. When you join Aperture Cloud , you join a network of colleagues, peers, and collaborators. Are you ready? JOB TITLE: Senior Product Manager, Growth LOCATION: REMOTE US THE ROLE: Aperture Cloud INSTRUMENT launched in October 2025 to give music makers a new wave of best-in-class content and tooling that complements and supplements our human-made Sounds library to help creators land their next big hit. As the Senior Growth Product Manager, you will own the full growth ecosystem around INSTRUMENT end to end: how new creators become aware of it, how they discover and explore what it offers, how they activate and convert to paid, and how they stay . This is not a secondary layer bolted onto the product; it's what turns a great tool into a growing, durable business . This role is equal parts strategic and hands-on. You'll shape how we raise awareness of INSTRUMENT and position it alongside Sounds, then get in the weeds with design, engineering, data, and marketing to ship the onboarding flows, experiments, and monetization mechanics that move the needle. You'll own the metrics across the full funnel — awareness, discovery, exploration, activation, monetization, and retention — and be accountable for the business outcomes that follow. TEAM INFORMATION: You'll be part of a cross-functional pod that partners closely with the INSTRUMENT product team, leveraging the best-in-class content and tooling they continually build to drive awareness, exploration, adoption, and engagement. You'll also partner tightly with Sounds Growth to build end-to-end customer journeys tailored to different cohorts of music makers meeting the needs of each based on who they are and what they're trying to create to drive free-to-paid conversion across both offerings. WHAT YOU’LL DO: Own the INSTRUMENT growth funnel end-to-end: acquisition (across paid and owned channels), onboarding/activation, free-to-paid conversion, and retention. Define the growth hypotheses, design and run experiments (pricing, logged out web pages, onboarding, lifecycle messaging, in-product journeys), and combine quantitative and qualitative data to decide what scales. Partner closely with design to shape flows from first concept through to shipped experience. You have a strong enough design eye to catch what is off before it reaches engineering. Drive delivery alongside engineering: write crisp specs, run sprints, track progress, hold the quality bar. Track performance across your surfaces using our analytics platform, own event instrumentation, and use data to make sharp prioritization calls. Shape the product side of growth: identify the funnel gaps, propose the hypotheses and when to experiment vs when to ship, and surface the changes that move the needle. Use modern tools: AI assistants, research synthesizers, internal tooling, as a core part of how you work. JOB REQUIREMENTS: 5–8 years of product management experience, ideally in B2C SaaS subscription-based products Proven experience owning growth, lifecycle and funnel optimization initiatives with a strong track record of measurable business impact. Deep understanding of experimentation frameworks, analytics, and metrics-driven decision-making (A/B testing, cohort analysis, LTV, ARPS, conversion, retention). Strong product sense with the ability to balance customer experience, platform constraints, and business outcomes. Solid understanding of subscription economics and hybrid/usage-based pricing models. Excellent communication and cross-functional collaboration skills, with experience influencing without authority. Familiarity with lifecycle marketing and value-prop messaging NICE TO HAVES: Experience in music tech, creative tools,