Senior Product Manager

We’re not looking for someone to inherit a backlog. We’re looking for someone to help turn PN’s next product strategy into a real platform that coaches and clients use, value, and rely on. This is a rare opportunity to join at the moment where a clear strategic direction, deep customer understanding, and strong product vision are coming together—but the product experience itself still needs to be built, tested, refined, and brought to life. Aperture Cloud has spent two decades building one of the most trusted coaching methodologies in health, fitness, nutrition, and behavior change, educating and coaching nearly 350,000 coaches and consumers in 148 countries. Now we’re doing something new. We’re evolving from a company known for world-class education and certification into a broader coaching ecosystem—one where coaches can learn, get qualified, coach through a proven system, support clients more effectively, and build sustainable practices. The product vision is clear. The customer research has been done. The core opportunities, features, and requirements are largely defined. Now we need to pressure-test those ideas, make smart tradeoffs, determine what creates the most value first, and turn that strategic direction into a focused product roadmap and exceptional user experience. That is where you come in. This role leads the development of two deeply connected product areas: our new Premium Membership program for coaches, and our Coaching Software products, which coaches use to support clients more effectively. You’ll report directly to the CEO and COO, and work closely with product, engineering, design, marketing, coaching, customer experience, sales, and AI leaders across the organization. You'll have wide latitude to decide how these products are built, but the strategic direction is clear, and the key product decisions will continue to be shaped in close partnership with and finalized by you and the CEO and/or COO. Your role is not to start from a blank page, but to bring exceptional product judgment to the decisions that turn strategy into reality: what we build first, what we simplify, what we leave out, how the experience works, and how we continuously improve based on customer learning. You will work closely with the CEO and COO to finalize key product decisions. What you’ll actually be doing This is not a traditional product management role where you collect stakeholder requests, write tickets, and manage a backlog. It is also not a pure discovery role where the main question is “What should we build?” Much of that work has already been done. The central question now is: how do we turn a strong product vision, customer research, requirements, and strategic direction into a coherent roadmap and a high-performing product experience? The answer will not come from one big product decision. It will come from hundreds of thoughtful decisions about sequencing, simplification, workflows, tradeoffs, and the details that determine whether people actually adopt and love the product. In practice, that means leading the conversation to address questions like: What should we build first, second, and third? What belongs in Premium Membership, what belongs in Coaching Software, and how should the two reinforce each other? What is the minimum product experience that creates meaningful value, not just a collection of features? How do we help coaches activate quickly and understand the value of membership? How do we help coaches use software to deliver better client outcomes? How do we create a product experience that becomes part of a coach’s everyday workflow, rather than another tool they need to remember to use? Where does PN’s methodology become software, and where should it stay human? How do we incorporate AI in ways that are useful, trustworthy, and aligned with PN’s coaching methodology? How will we know whether the product is working? You’ll work with an internal development team and cross-functional leaders to move from strategy to execution. That means bringing clarity to priorities, translating product requirements into buildable work, making tradeoffs, aligning stakeholders, and ensuring the product is coherent, useful, and commercially meaningful. We’re a small, highly collaborative team. There are no layers between strategy and execution. You should be comfortable moving from a morning roadmap discussion to writing a product brief or clarifying a user story with developers in the afternoon. What you’ll own Product roadmap and prioritization Own the roadmap for the Premium Membership program and Coaching Software products. The vision, features, and requirements are mostly complete, but the roadmap still needs to be shaped, sequenced, pressure-tested, and translated into development priorities. You’ll recommend what comes first, what comes later, what can be simplified, and what should not be built yet. The goal is not to ship everything. It’s to ship the right things in the right sequence so the p