Senior Founding Marketer (Growth, GTM)

ABOUT THE ROLE
We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership.
WHAT YOU'LL DO
– Define and execute a multi-channel GTM strategy to accelerate revenue and growth.
– Lead branding and storytelling to craft a compelling narrative and market position.
– Oversee paid advertising, social channels, partnerships, and influencer programs.
– Collaborate cross-functionally with product, sales, design, and customer success.
– Set budgets, forecast outcomes, and measure ROI across channels.
– Build, mentor, and scale the marketing function as the company grows.
– Develop and deploy high-impact marketing campaigns and dashboards to track performance.
WHAT WE'RE LOOKING FOR
– Strong brand storytelling and positioning skills to create a compelling brand narrative.
– Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth.
– Experience collaborating with product, sales, design, and customer success teams.
– Analytical mindset with experience testing, scaling, and optimizing marketing strategies.
– Experience managing marketing budgets, forecasting, and measuring ROI across channels.
– Experience building and leading a marketing function.
– Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
– Experience with influencer and partner marketing, including negotiation and campaign management.
– 2–5+ years of experience in B2C growth marketing, sales, or adjacent fields.
– Ability to develop and execute high-impact marketing campaigns.
COMPENSATION & BENEFITS
Salary: USD 37000–74000 per year
Visa sponsorship: available
LOCATION
Primary location: Helsinki, Finland
Work arrangement: On-site