Senior Executive - Analytics (Marketing Mix Model)

World's largest Media Investment Company is hiring Senior Executive - Analytics (Marketing Mix Model) job in Bengaluru (Bangalore), Gurugram | Cutshort

Senior Executive - Analytics (Marketing Mix Model)
World's largest Media Investment Company
Senior Executive - Analytics (Marketing Mix Model)

at World's largest Media Investment Company
Agency job
2
\- 6 yrs
₹16L - ₹18L / yr
Bengaluru (Bangalore), Gurugram
Skills
Spotfire
Qlikview
Tableau
PowerBI
Data Visualization
Data Analytics
Marketing Mix
Attribution Models
Python
R
Senior Executive - Analytics
Overview of job :-
Our Client is the world’s largest media investment company which is a part of WPP. They are a global digital transformation agency with 1200 employees across 21 nations. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
We are currently looking for a Sr Executive – Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
Reporting of the role \- This role reports to the Director - Analytics,
3 best things about the job:
1\. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients
2\. Build and be a part of a dynamic team
3\. Being part of a global organisations with rapid growth opportunities
Responsibilities of the role:
 Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.
 Work with large data sets via hands-on data processing to produce structured data sets for analysis.
 Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python.
What you will need:
 Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science or quantitative field.
 2-3 years’ experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models.  Proficiency in one or more coding languages – preferred languages: Python, R
 Proficiency in one or more Visualization Tools – Tableau, Datorama, Power BI
 Proficiency in using SQL.
 Proficiency with one or more statistical tools is a plus – Example: SPSS, SAS, MATLAB, Mathcad.
 Working experience using big data technologies (Hive/Hadoop) is a plus
Read more
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