Senior Director of Product Management, Measurement & Outcomes - Freewheel

FreeWheel, a Meridian Softworks company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. Job Summary FreeWheel, a Meridian Softworks company, has superior end-to-end technology, a premium marketplace, and best-in-market advisory services that power the advertising businesses of the largest media and entertainment companies in the world, including DIRECTV, Fox, NBC Universal, Warner Bros Discovery and Viacom in the U.S., and Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. FreeWheel is hiring a Senior Director of Product Management to lead our Measurement and Outcomes Product Portfolio for premium video. Job Description Your Impact: Advertisers are moving performance budgets toward channels where outcomes are easy to measure and act on. You will leadFreeWheel’smeasurement product area and build the measurementand outcomefoundation for premium video. This team enables advertisers and approved partners to onboard conversion signals,connect those signals to campaign exposure,generate trusted campaign-level performance outputs,and make those outputs usableinside the buyand sell-side solutions.You will define and deliver an outcomes engine thatdrivesmeasurable performance improvements, increasesadvertiser confidence, anddeliverssustained revenue growth. Professional Experience & Qualifications: MUST HAVE: Advertising Technologies Audience Measurement Product Management Leadership Programmatic Advertising AD Conversion ​ PLUS: 8+ years in product management for advertising or marketing technology platforms, with experienceoperatingat scale. 5+ years managing staff and fostering careers. Deep experience leading measurement, attribution, or conversion product areas in CTV, DSP/SSP, retail media, or adjacent performance media. Experience withpixels, CAPIs, server-to-server event ingestion, and first-party/offline conversion onboarding. Experience with privacy-safe data collaboration, consent, governance, and partner onboarding. Sound business and technical judgment, strong analytical skills, and the ability to influence others. Intimate familiarity with the programmatic ad tech ecosystemand monetization strategies. Solid understanding ofdecision sciencesandoptimization models,withatrack recordof collaboratingwithengineers and data scientists on technical design discussions and proposing simple, creative solutions to sophisticated problems. Excellent communication skills. Core Responsibilities: Own theend‑to‑endproductstrategy, roadmap, and delivery for the measurement and outcomes portfolio across multiple interconnected product suites in premium video. Translateadvertiser,agency,publisher, andpartner needsintoclear roadmap priorities andexecutionplans. Lead and develop a team ofproduct managers across a multi-platform, cross-functional product area.Establish standards for product discovery, business case development, andexecutionartifactsto ensurequality andconsistency. Represent the measurement and outcomes portfolio with executive stakeholders, strategic customers, and external partners; influencecross‑companypriorities and align senior leadership on roadmap and investment decisions.Serves as a subject-matter expert for assigned products. Leads all phases of the product lifecycle, frominceptionthrough product deployment and provides direction of introduction into the marketplace. Accountable for product-area business performance, including investment prioritization, ROI evaluation, KPI definition, and ongoing performance management tied to growth, adoption, and cost efficiency. Facilitate collaboration across disciplines (e.g.,product,engineering,revenue,clientservices) andandhelp teams resolve issues efficiently. Build, lead, andretainahigh‑performingproduct organization by setting clear expectations, developing talent, making thoughtful compensation and promotion decisions, and modeling strong judgment in matters of strategic and organizational importance. Maintain regular,consistentand punctual attendance. Must be able to work nights and weekends, variable schedule(s)andovertimeas necessary. Other duties and responsibilities as assigned. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff be enthusiastic learners, users and advocates of our game-changing tech