Senior Data Scientist, Growth Data

📋 Description Build data products and algorithms that optimize marketing performance—including budget allocation Design and implement measurement strategies for marketing initiatives, including attribution Drive marketing strategy through data insights, A/B testing, and causal inference methodologies to Develop and maintain analytics pipelines and data infrastructure, working collaboratively with data Conduct exploratory analysis to identify growth opportunities, understand customer behaviour, and Provide business-as-usual analytics support including reporting, dashboards, and ad-hoc analysis 🎯 Requirements Understanding of digital marketing mechanics including attribution, ad platforms, tracking, and Experience working with lifecycle data, understands various of ways of reaching out to new/existing Strong technical skills in Python and SQL with experience building production-quality code Proven track record in algorithm development, optimization problems, or building data-driven Strong foundation in causal inference, A/B testing, and experimental design Excellent communication skills and ability to translate complex technical concepts for 🎁 Benefits Top-tier health benefits and life insurance Long-term group savings with employer match, through Wealthsimple for Business 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year* 90 days away: work outside Canada for up to 90 days per year* Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS We are a hybrid team with over 1,500 employees across North America. The people are one of the best