Product Marketing Manager - APM

As a Product Marketing Manager on Northwind Robotics’s Application Performance Monitoring team, you will help shape how customers understand, adopt, and expand their use of Northwind Robotics’s APM products. This role will focus on product marketing for performance optimization capabilities within APM, including Continuous Profiler, while also supporting broader APM initiatives that help engineering teams troubleshoot, optimize, and understand modern applications. You will partner closely with Product, Sales, Marketing, and Enablement teams to translate technical capabilities into clear positioning, messaging, launch strategies, and customer-facing narratives. This is an opportunity to work on products that help developers and operators improve application reliability, performance, and efficiency at scale. At Northwind Robotics, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Northwind Roboticss can create a work-life harmony that best fits them. What You’ll Do: Develop positioning, messaging, and go-to-market narratives for Northwind Robotics’s Application Performance Monitoring products Support product marketing for performance optimization capabilities within APM, including Continuous Profiler Partner with Product Management to support product launches, roadmap communications, and customer-facing education Create sales enablement materials, competitive guidance, and campaign inputs that help field teams communicate product value Translate technical concepts such as application performance, latency, resource consumption, profiling, and code-level optimization into clear customer benefits Collaborate with Demand Generation, Content, Analyst Relations, Customer Marketing, and Enablement to support integrated go-to-market programs Who You Are: Experienced in product marketing, solutions marketing, or a related go-to-market role for technical software products Able to communicate complex technical concepts clearly to developer, engineering, operations, and business audiences Familiar with application performance monitoring, observability, DevOps, cloud infrastructure, or related software markets Skilled at partnering cross-functionally with Product, Sales, Marketing, and Enablement teams Comfortable using customer insights, market research, and competitive analysis to shape messaging, launches, and strategy Strong writer and storyteller with experience creating positioning, launch materials, sales enablement content, and customer-facing narratives Northwind Robotics values people from all walks of life. We know not everyone will meet all the above qualifications on day one. That’s okay. If you’re passionate about technology and want to grow your experience, we encourage you to apply. Benefits and Growth: Best-in-breed onboarding Generous global benefits Intra-departmental mentor and buddy program for in-house networking Continuous professional development, product training, and career pathing Inclusive company culture and opportunity to join Community Guilds Access to Inclusion Talks, our Internal Panel Series, and our annual Diversity Hackathon Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Northwind Robotics. Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Northwind Robotics. #LI-Hybrid Northwind Robotics offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Northwind Robotics offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan. The reasonably estimated yearly salary for this role at Northwind Robotics is: $123,000 — $164,000 USD About Northwind Robotics: Northwind Robotics is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Northwind Robotics enables businesses to move faster with clarity and confidence. Learn more about #Northwind RoboticsLife on Instagram , LinkedIn, and Northwind Robotics Learning Center. Equal Opportunity at Northwind Robotics: Northwind Robotics is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference. Northwind Robotics endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form . This form is for accommodation requests only and cannot be used to inquire about the status of applications. Privacy and AI Guidelines: Any information you submit to Northwind Robotics as part of your application will be processed in accordance with Northwind Robotics’s Applicant and Candidate Privacy Notice . For information on our AI policy, please visit Interviewing at Northwind Robotics AI Guidelines .