Product Manager - Automation

Job Requisition ID # 25WD94385 Positin Overview Forma Design is evolving beyond interactive exploration toward a platform where knowledge, intent, and repeatable logic can be embedded directly into design workflows. As teams face increasing pressure to move faster, standardize outcomes, and reuse proven solutions, automation becomes a critical capability. Not as isolated scripts or one-off tools, but as a productized framework that allows design intelligence to scale across teams, projects, and organizations. We are looking for a Product Manager to lead Forma’s automation capabilities. The core responsibility of this role is to define and evolve a geometric/parametric automation framework that makes it possible to build, reuse, customize, and distribute automation content. This includes first-party automations, reuse of existing assets such as Revit families, configurable automation content tailored to specific needs, and the foundations for a broader ecosystem where others can contribute and extend automation over time. You will work as part of a dedicated product team within Forma Design, partnering closely with Engineering and Design in an empowered product triad. Together, you will discover, validate, and deliver automation capabilities that reduce manual work, increase consistency, and allow best practices, standards, and domain knowledge to be embedded directly into design workflows. You will define and evolve Forma’sdesignautomation framework, with a clear focus on enabling customizable, reusable automation contentto ensure that customers can explore building layouts faster and with higher precision. This role is about turningdesignautomationsinto a first-classproductcapability. Automations are created as reusable, configurable building blocks that can be applied and adapted across different projects andcontexts,without requiring users to write code or understand the underlying implementation. Your work will enable automations that generate, modify, or validate design elements, support reuse of existing assets such as Revit families, and allow manufacturing or system constraints to be embedded into automation content early. Over time, this framework should support an ecosystem where automation content can be created, customized, and extended by both Northwind Robotics and third parties, enabling repetitive design and proven solutions to scale consistently across projects. Responsibilities Product Discovery Lead discovery with a strong focus onautomationworkflows Work directly witharchitectsand other building professionalsto understand how automations can be created,configuredand reused Explore where current tools fall short and where cloud-nativeautomationworkflows can create new value Validate problems and solutions through interviews, prototypes, experiments, and data, ensuring learning continuously informs what the team builds next Product Delivery Translate validated insights into clear priorities and actionable direction for theproduct team Partner closely with Design and Engineering to deliver high-quality solutions iteratively Maintain a strong connection between discovery and delivery so that learning drives execution Product Strategy and Direction Contribute to and execute the Site Design product strategy within Forma Design, with a focus on expanding adoption among engineers Ensure new capabilities balance engineering rigor with the flexibility required in early-stagedesign, and fit coherently within Forma’s broader platform strategy Multi-Disciplinary Collaboration Work closely with adjacent Forma teams to ensure Automations integrates naturally into end to end workflows Make dependencies visible and manageable. Drive alignment around shared intent models and consistent system behavior across the platform Goals and Measurement Define clear, outcome-oriented goals for your area of responsibility Establish meaningful success metrics related to engineer adoption, engagement, workflow impact, and cross-disciplinary collaboration Track progress using both qualitative and quantitative insight and adjust direction as needed Decision Ownership Own product decisions within the squad’s scope Make trade-ffs explicit, incorporate input from stakeholders, and stand behind the decisions that shape product direction and value delivery Take accountability for outcomes, not just output Communication and Representation Act as the primary representative for the product team in cross team forums and stakeholder discussions Communicate progress, challenges, and learnings with clarity and transparency Share insights broadly to support alignment and continuous improvement across the product area Minimum Qualifications 3-7 years of experience in product management or a closely related role in B2B or SaaS products Strong skills in customer discovery, problem framing, and experimentation Experience working closely with Design and Engineering in empowered product teams Comfort operating in ambiguity and building products from