Product Engagement Manager

📋 Description Find where members, employers, and brokers are getting stuck and understand why. Build and test ways to improve engagement and conversion across email, SMS/RCS, transactional Own and improve the logic behind how we communicate with people, from targeting and triggers to Build new ways for Thatch to engage with people, including two-way messaging, RCS, personalization Work with Product, Engineering, and Data when the right solution goes beyond messaging. Measure what works, learn from what doesn’t, and use both to decide what to build next. 🎯 Requirements 5+ years working in growth, product engagement, lifecycle/CRM, or a similar role. Owned engagement or conversion metrics and can point to things you’ve shipped that moved them. Hands-on with Braze or a similar platform and comfortable building and testing journeys yourself. Comfortable using data to find problems, form a hypothesis, and measure whether your solution Think like a product builder. Know when messaging can solve a problem and when the product itself