Principal Data Scientist, Marketing Measurement

📋 Description Guide incrementality measurement across marketing channels, working with analysts who run tests in Apply causal inference methods when a clean test isn't feasible Build and maintain attribution approach that splits credit across direct mail, digital Turn measurement results into spend allocation recommendations for marketing and finance Use marketing mix models alongside experiments and attribution, and determine which to trust when Automate recurring measurement reporting 🎯 Requirements 8+ years of experience in data science or related quantitative role, much of it measuring marketing Hands-on experience designing and analyzing incrementality tests, and solid grasp of causal Working knowledge of marketing mix modeling and multi-touch attribution Strong Python and SQL skills Track record of measurement work that changed marketing budget decisions Clear communication with technical and non-technical audiences, and judgment to push back when 🎁 Benefits Competitive compensation including base pay, bonus opportunities, and annual equity grants Retirement benefits with 401(k) or Group Retirement Savings Plan with company match up to $15,000 Employee Stock Purchase Plan (ESPP) with discounted stock purchase options (US only) Comprehensive health coverage including medical, dental, vision, and wellness resources Health Savings Account contributions for eligible plans (US only) Income protection benefits including life insurance and disability coverage