Performance Marketing Specialist

Virtued Academy International is hiring Performance Marketing Specialist job in Delhi | Cutshort

Performance Marketing Specialist
Performance Marketing Specialist

1
\- 3 yrs
₹3L - ₹6L / yr
Delhi
Skills
Marketing
Operations
Market Research
We are looking for a results-oriented Performance Marketing Expert who lives and breathes Meta Ads and Google Ads, understands funnels deeply, and can consistently improve CPL and lead quality.
Key Responsibilities
– Plan, execute, and optimise Meta (Facebook & Instagram) and Google Ads campaigns end-to-end
– Drive high-quality leads at lower cost through continuous optimisation
– Analyse funnels from ad → landing page → lead → conversion and identify drop-offs
– Perform audience research, creative testing, and scaling strategies
– Optimise:
– CPL (Cost per Lead)
– Lead quality
– ROAS / conversion efficiency
– Work closely with:
– Sales & counselling team (to assess lead quality)
– Creative team (for ad copies, creatives, hooks)
– Tech/landing page team (for conversion optimisation)
– Run A/B tests on:
– Creatives
– Ad copies
– Audiences
– Landing pages
– Track and report performance using Meta Ads Manager, Google Ads, GA, and tracking tools
– Actively reduce ad waste and scale winning campaigns
Read more
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Companies hiring on Cutshort

Founded
:
2014
Type
:
Services
Size
:
0-20
Stage
:
Bootstrapped
About
N/A
Company social profiles

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