Marketing Lead

Disruptive Fintech Startup is hiring Marketing Lead job in Bengaluru (Bangalore) | Cutshort

Marketing Lead
Disruptive Fintech Startup
Marketing Lead

at Disruptive Fintech Startup
Agency job
2
\- 5 yrs
₹10L - ₹15L / yr (ESOP available)
Bengaluru (Bangalore)
Skills
Marketing
Marketing Strategy
Event marketing
Content Marketing
Social media management
South East Asian Market
Fintech
RoI
Multi channel marketing
customer segmentation
brand awareness
influencers
If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!
Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they are VC funded and based out of Singapore and India-Bangalore.
Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They have a team of high-quality professionals coming together for this mission to disrupt the convention.
As a Marketing Lead, you will work with founders to develop customer segmentation strategies for all of company’s partners and stakeholders.
What you will do:
– Working with founders and senior leadership to create and continuously refine the activation and engagement strategy for all of company's partners and stakeholders.
– Ideating, planning, executing and tracking RoI for all content, field, and experiential marketing activities.
– Spearheading other marketing channels including social/ digital/ content/ influencer and creating a cohesive marketing strategy.
– Engaging in outreach to influencers and traditional media channels to create brand awareness for company, and to drive non-paid media coverage.
– Defining and driving the progress of critical KPI’s including Net Promoter Score and measures of brand awareness.
– Creating sourcing channels for brands and patrons of company in a cost-efficient way.
– Researching, analyzing and sharing competitive field activation and experiential marketing insights and activity from spending time in the field.
– Collaborating with internal cross-functional teams to run select strategic projects.
What you need to have:
– B.Tech / B.E.; MBA / PGDM
– 4-5 years of experience in managing marketing activities across channels and driving significant RoI from marketing activities.
– Fundamental understanding of integrated, multi-channel marketing concepts and best practices
– Proven expertise in developing, executing, and measuring integrated campaigns
– Experience with organizing events, meet-ups, and conferences is a plus
– Prior startup experience is a plus
– Strong academic credentials from a Tier 1 institution.
– Significant understanding of the fintech and financial services space.
– Bonus: Tier 1 MBA.
– Bonus: Southeast Asian market knowledge or experience.
_What’s on offer_
1. A fast-paced, exciting workplace with a cool vision
2. Learning Budgets - We love to support our employees’ efforts to learn, grow, and improve
3. Competitive compensation and healthcare
4. Health insurance
5. Being a top 20 team member in a high growth startup, with room to scale exponentially as we grow
6. Equity stock options
7. Paid casual off/marriage leaves
Read more
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