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Marketing Head (CMO)
Keystone AI · Indexed today
About the role
Cosmetics Brand is hiring via Qrata Marketing Head (CMO) job in Delhi, Gurugram, Noida | Cutshort
Marketing Head (CMO)
Cosmetics Brand
Marketing Head (CMO)
at Cosmetics Brand
Agency job
7
\- 15 yrs
₹20L - ₹35L / yr (ESOP available)
Delhi, Gurugram, Noida
Skills
Marketing
Digital Marketing
Growth Hacking
Head of Marketing
Location : Gurgaon
Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals
Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
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Company Description
BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com
Job Description
The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.
Key Responsibilities:
– Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
– Develop content strategies aligned with customer personas, journey stages, and business objectives.
– Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
– Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
– Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
– Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
– Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
– Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
– Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
– Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
– Assist in the planning, creation, and execution of holistic content marketing campaigns.
– Leverage automation tools to personalize content at scale and streamline content distribution.
– Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
– Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
– Maintain a deep understanding of our products, services, and the competitive landscape.
– Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
– Stay updated with industry trends and best practices to continuously improve content strategy and execution.
Note from the Team:
At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.
You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.
We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!
Qualifications
Requirements:
– 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
– Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
– Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
– Excellent writing, editing, and communication skills, with a keen eye for detail.
– Ability to work independently and manage multiple projects with tight deadlines.
– Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
– Experience working with external marketing agencies and performing content quality assurance is a plus.
– Strong analytical skills with the ability to measure content performance and suggest improvements.
– Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.
Preferred Qualifications:
– Experience in the backup and recovery space or IT infrastructure marketing.
– Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
– Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.
Read more
 role at Keystone AI remote?+
This Marketing Head (CMO) position is listed as onsite.
What is the salary for the Marketing Head (CMO) role at Keystone AI?+
The listing states 1960000-3430000 INR.
What seniority level is this Marketing Head (CMO) role?+
This is a lead level position.
How do I apply for the Marketing Head (CMO) role at Keystone AI?+
Use the "Apply on cutshort" button to open the original posting on cutshort, where you can submit your application directly to Keystone AI.