Head of Marketing

GoFloaters is hiring Head of Marketing job in Chennai | Cutshort

Head of Marketing
Head of Marketing

1
\- 4 yrs
₹4L - ₹8L / yr
Chennai
Skills
Google Adsense
Facebook Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
GEO
AEO
As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.
You will be responsible for driving:
– Demand generation and pipeline for sales
– Brand awareness and category leadership in flexible workspaces
– Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)
Key Responsibilities
Strategy & Leadership
– Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
– Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
– Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.
AI-First, Experiment-Driven Growth
– Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
– Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
– Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.
Hands-on Campaign Execution
– Personally create and launch campaigns across channels:
– Performance: Google Ads, Meta, LinkedIn, retargeting.
– Organic: SEO, blog, landing pages, community, LinkedIn.
– Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
– Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
– Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).
Brand & Content
– Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
– Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
– Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.
Data, Tooling & Operations
– Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
– Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
– Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.
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Companies hiring on Cutshort

Founded
:
2018
Type
:
Products & Services
Size
:
0-20
Stage
:
Raised funding
About
N/A
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