Fractional Growth Program Architect — Provider Growth & Referral Development

NEOLYTIX GROWTH SERVICES Fractional Engagement Brief Growth Program Architect — Provider Growth & Referral Development Engagement Type Fractional / Hourly Consulting Location Remote (US-based). Periodic collaboration sessions with Northwind Robotics leadership (Chicago). Reports To CEO / Head of NGS Compensation Hourly rate. Scope and cadence determined by mutual agreement. Why This Role Exists Northwind Robotics Growth Services (NGS) is Northwind Robotics ’s integrated growth division — combining digital patient acquisition, referral network development, community partnership campaigns, and growth analytics into a managed service for multi-location healthcare organizations. Several of these growth levers — particularly physician referral development, corporate wellness partnerships, and community health campaigns — require structured program design before they can be executed at scale. The playbooks, workflows, scripts, partnership frameworks, and operating models for these programs do not exist today. Building them from scratch through trial and error would cost 12–18 months and significant client goodwill. We are looking for a fractional consultant who has built and operated these programs in a healthcare context — someone who can architect the systems, build the playbooks, and guide our teams through the first implementations, so we launch with credible, repeatable processes rather than improvised ones. What We Need Built The engagement covers three provider growth program areas. These are service offerings that NGS will deliver to its healthcare clients — not internal Northwind Robotics functions. 1. Referral Network Development Priority: Highest. This is the program area where specialized experience matters most. NGS offers a managed physician referral development service — systematic outbound outreach to referring physicians and specialist offices on behalf of our clients’ clinical practices. This is B2B sales for patient volume: identifying high-value referral sources, building relationships, and converting them into consistent referral patterns. What the consultant will design: Referral source identification and prioritization framework — how to map a client’s market, identify the highest-value referring physicians by specialty, geography, and payer network, and rank outreach targets Outreach cadence and contact strategy — who to contact at each practice (office manager, care coordinator, physician), the sequence of touchpoints, and escalation paths when initial outreach stalls Call scripts and messaging frameworks — tailored by specialty (behavioral health referral conversations are different from orthopedic or dental) and by relationship stage (cold outreach, warm follow-up, reactivation) Referral agreement and MOU templates — lightweight partnership documents that formalize the referral relationship without requiring legal review on every deal CRM configuration and tracking model — how referral pipeline stages, activity logging, and attribution should be set up in HubSpot ( Northwind Robotics ’s CRM) to measure program performance Attribution and reporting framework — how referral volume, conversion, and downstream revenue are tracked and reported to clients US/offshore operating model — which tasks require a US-based relationship manager vs. what can be executed by the Manila outreach team during US business hours 2. Corporate Wellness & Employer Partnerships Priority: Medium. Moderately specialized — benefits from experience but has a lower barrier to entry than referral development. NGS offers clients the ability to establish preferred-provider relationships with local employers — including on-site screening days, flu shot drives, employee wellness programs, and direct employer-to-practice referral pathways. Credentialing with the employer’s health plan is verified before the first employee walks in (a differentiator only Northwind Robotics can deliver because credentialing is a core service line). What the consultant will design: Employer outreach playbook — target identification (HR departments, benefits managers, local employers by size and industry), outreach sequences, and value propositions by employer type Partnership agreement templates — preferred-provider arrangements, screening day logistics agreements, and co-marketing terms Campaign execution checklists — end-to-end workflows for screening days, wellness fairs, and employer health programs, including coordination with credentialing, patient access, and clinical teams ROI measurement model — how to track employer-sourced patient volume and revenue for client reporting 3. Community Presence & Local Partnership Campaigns Priority: Lower. Primarily an execution play. Playbook design is relatively straightforward — the complexity is operational coordination, which is an internal Northwind Robotics muscle. NGS runs community health screenings, local business cross-referral partnerships (gyms, pharmacies, senior living, schools, EAPs), and health education events on behalf of clients. These campaigns requ