Senior Martech / CDP Specialist – Personalization & Activation

📋 Description Translate business and personalization use cases into actionable attributes, traits, audiences and Contribute to structuring the customer data model from a CDP/personalization perspective, in Configure customer profiles, audiences and activation flows in Hightouch Act as link between business/personalization requirements and Data Engineering/technical teams Participate in scoping and build of the CDP from day one as part of a multidisciplinary team 🎯 Requirements Previous hands-on involvement in building or significantly evolving a CDP implementation end to end 5 to 8 years of experience in marketing technology, CDP, audience management or personalization Practical experience with at least one CDP, audience management, identity or personalization Ability to translate business/personalization needs into actionable data logic including Comfortable working with Data Engineering and technical teams without needing to code data Good understanding of identity, consent management and data governance topics including GDPR 🎁 Benefits Flexibility with remote and hybrid work options (country-dependent) Career advancement with international mobility and professional development programs Learning and development with access to cutting-edge tools, training and industry experts