Experience Researcher, PLG

📋 Description Partner with Product Design, Product Management, Data Science, and Engineering to develop valuable Shape and scale Asana's Product-Led Growth (PLG) self-serve business. Uncover how to best introduce users to Asana's new products, encourage users to try them, drive Research how users discover Asana for Client Management (ACM), start using it, adopt advanced Uncover opportunities and pathways for how AI teammates, the Meetings product, and the client Lead exploratory and evaluative research for upcoming product additions, assessing whether new 🎯 Requirements 6+ years of experience practicing UX Research for digital products, with a proven track record of Strong proficiency in mixed-methods research, combining qualitative deep-dives (contextual inquiry Mature product judgement with the ability to distill messy signal into clear, 'low-polish' Strong organizational leadership and the ability to manage multiple complex workstreams while Deep understanding of interaction design and content hierarchy, allowing you to partner effectively Persuasive communicator who can influence product strategy through storytelling and evidence-based 🎁 Benefits Comprehensive compensation package including equity and a comprehensive benefits package. Mental health, wellness & fitness benefits, and inclusive family-building support. Career coaching and professional development support. In-office culinary options tailored to your dietary preferences. Long-term savings and retirement plans.