Email Marketing Specialist

LIFECYCLE / EMAIL MARKETING MANAGER
– Type: Full-Time, Remote
– Working Hours: Mondays - Fridays, 9:00am - 5:00pm PST
– Compensation: USD $ 2000 -2000 (based on experience and location)
ABOUT THE COMPANY:
For over 35 years, we've transacted more than $3.5 billion of real estate, acquiring over 14,648 multifamily units and taking dozens of properties full cycle — on average returning 100% of investor capital plus strong returns. Our focus is acquiring older apartment home communities and creating value by improving the properties, optimizing operations, and fostering human flourishing in each one. Above all, we've learned that success is measured not just by financial gain, but by the quality of the relationships we build along the way. Please read our values https://wearewilkinson.com/about/real-estate-investment-group-values, and if you are aligned, we encourage you to apply.

JOB OVERVIEW:
We're a US-based investment firm running two brands — an SEC-regulated real-estate investment fund and a family-focused coaching and publishing brand. The Social Media & Community Manager is the maker who owns the social presence and community across both: the daily content cadence, the calendar, organic growth, and the health of every community segment. You execute under the EVP's creative direction and turn it into reels, posts, and stories that ship on schedule and grow a real, engaged audience. You make sure the online community is engaged and supported for both brands. This is a content-and-community operator role — fast, native to the platforms, aware of event promotion and testimonials, and high-output.

Success ties directly to revenue: keep the funnels, deliverability, and capture healthy— every lead captured, routed correctly, nurtured, and reachable.
KEY RESPONSIBILITIES
– Own the ESP and the email/SMS engine. Own ActiveCampaign end-to-end — lists, segments, automations, builds, CRM tagging, webhooks, and sends; own subscription lists, imports, and segmentation; run the SMS/text campaigns.
– Build the nurture and lifecycle automation. Build drip and nurture sequences (e.g., the post-capital investor sequence); document which tags fire which sequences so the logic is legible and maintainable; build webinar and event registration and confirmation flows in Zoom, Calendly, and new tools as they come online.
– Protect deliverability. Own domain authentication, DNS and seed-email setup, and inbox warmups (Inbox Ally), across several domains, so the brand earns and keeps inbox placement. This is the foundation everything else rests on: large email open rates exceeding 35% opens
– Capture and route every lead. Edit and test the NFC digital-card / lead-capture system before each event; make sure capture-form consent options and checkboxes are present and correct; route captured event leads into the CRM and the right sequences; review new leads daily and trigger timely follow-up; confirm territories and define which lead goes to which rep and sequence for the Developer to build.
REQUIREMENTS
– 5+ years in email marketing, marketing automation, lifecycle, or CRM — with hands-on ownership of an ESP (ActiveCampaign, HubSpot, Klaviyo, Marketo, or similar).
– Deliverability expertise. You manage SPF/DKIM/DMARC, DNS, warmups, and inbox placement, and you can diagnose why mail lands in spam. This is the specialized skill that makes or breaks the role.
– Automation builder. You build drip, nurture, and behavioral sequences and keep the tag-to-sequence logic clean and documented.
– Lead capture and routing. Forms, consent/compliance fields, event capture, territory routing, and CRM hygiene are second nature.
– Owner's mindset: whatever-it-takes hours, low-ego, drives outcomes without being told.
– Real AI & systems builder: you build automation, processes and segmentation workflows in Claude using connectors, agents, skills — that 2× your output. Not prompt-dabbling.
– Self-sufficient operator: you know what to do and where to go unprompted and learn any tool cold.
– Execution obsession: you test every sequence and flow end-to-end before it ships — nothing goes live broken.
– Proactive communicator who drives the update cadence and never goes dark.
– Valid passport and able to travel to the US up to 2× per year for ~one week (first trip Aug 31- Sep 3.).
– Using Zoom and Calendly tools for transaction-based email sequences
– Strong written and spoken English and a reliable remote setup.
PREFERRED QUALIFICATIONS
– Experience with regulated or financial-services email — consent, disclosures, suppression management, and compliant SMS (TCPA-style opt-in).
– ActiveCampaign and/or HubSpot certification or deep fluency; experience migrating or running both.
– Text-based messaging oversight such as SalesMsg
– Hands-on with deliverability tooling (Inbox Ally, Google Postmaster, seed-list testing).
– Experience with event / field lead capture (NFC, Whova, registration flows).
– Built AI-assisted lifecycle or segmentation systems before.
– High-volume B2C, membership, or investor-nurture experience.
– A methodical, detail-obsessed working style — the kind of person who notices a broken merge tag before it goes out to 10,000 people
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