Director of Demand Generation

Nimbus Data Systems is looking fora Director of Demand Generation to join our growing team! Who weare Nimbus Data Systems is a leading provider of SaaS operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good. Nimbus Data Systems is committed to acknowledging and valuing our employee differences and to creating an environment in whichevery individual’s unique strengths and abilitiesare developed and valued. Our employeesshare inthe responsibility for creating this environment anddemonstratemutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equalopportunityto be heard and reach their full potential. The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. PositionOverview Youare responsible forbuilding andoperatingthe pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue. The Director of Demand Generation is a strategic and hands-on leader who owns andoperatesa high-performing demand engine across acquisition and expansion. This is a player-coach role where you willsetstrategy, lead a team, and directly execute critical functions, most notably Performance Marketing in partnership with our agency. You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion. What You Own You are accountable for building andoperatinga demand generation system that drives pipeline, improves conversion, and accelerates revenue growth. You own both strategy and execution across: Demand Generation (portfolio-aligned) Performance Marketing (direct ownership and execution) Lifecycle Marketing (eCommerce and expansion journeys) Customer Marketing (expansion enablement and strategic customer plays) Agency Partnerships (as an extension of your team) You own how campaigns, always-on demand, lifecycle, and customer marketing work together as a unified system to drive growth across the full funnel. WhatYou’llDo Demand Generation Strategy & Revenue Ownership Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives Build integrated programs that drive pipeline across both new logo acquisition and customer expansion Ensure demand generation is aligned to the full funnel (lead→opportunity→closed-won) Partner with Product Marketing to activate positioning and messaging in-market Ensure demand generationoperatesas a core driver of revenue, not just lead volume Lead & Scale the Demand Engine Lead and develop a team across demand gen, lifecycle, and customer marketing Establish clear ownership, workflows, and accountability across each function Build a scalable demand engine that balances campaigns, always-on programs, and lifecycle motions Ensure all functionsoperatein alignment to maximize pipeline and conversion performance Execution Lead from the front, stepping into execution when needed to ensure performance, speed, and quality Directly own and execute Performance Marketing, working closely with the agency to plan, launch, andoptimizecampaigns Guide campaign development, targeting, channel strategy, and optimization efforts Ensure all programs are built to drive measurable pipeline, conversion, and revenue outcomes Demand & Channel Ownership Demand Generation (Pipeline Creation) Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion Plan and execute integrated campaigns aligned to portfolio and revenue goals Ensure coordinated execution across all channels and functions Continuously test,optimize, and scale high-performing programs Performance Marketing (Always-On Acquisition) Own always-on demand generation and paid media strategy and execution Work directly with the agency as an extension of your team to drive performance Optimizeacquisition efficiency across paid channels, conversion paths, and targeting Drive consistent, scalable pipeline with strong ROI and CAC performance Lifecycle Marketing (eCommerce & Expansion Journeys) Own lifecycle strategy across eCommerce, onboarding, engagement, and expansion journeys Drive SaaS and digital product growth through conversion optimization and repeat purchase behavior Ensure lifecycle programs increas