Director of Content Marketing

Northwind Robotics is looking fora Director of Content Marketing to join our growing team! Who weare Northwind Robotics is a leading provider of SaaS operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good. The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. PositionOverview You will run content like a business inside marketing,directly responsiblefor how content drives pipeline, conversion, and revenue across the organization. The Director of Content Marketing is a strategic and hands-on leader responsible for building andoperatinga high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work. You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs. What You Own You are accountable for building andoperatinga content engine that drives pipeline, improves conversion, and fuels customer growth across the business. You own both strategy and execution across: Content Marketing Strategists (portfolio-aligned) SEO / GEO Social Media & Community Editorial & Copywriting PR Firm (external) Youare responsible forhow these functions work together as a unified content and distribution engine that drives measurable business results. WhatYou’llDo Content Strategy & Revenue Alignment Define and own the content strategy aligned to demand generation priorities and revenue targets Ensure content supports pipeline creation, conversion, and customer expansion across the full funnel Partner with Demand Generation to embed content into integrated campaigns and always-on programs Align content plans to GTM initiatives, campaign calendars, and portfolio priorities Ensure content is not a support function, but a core driver of the demand generation engine Lead & Scale the Content Team Lead and develop a team of content strategists and specialists across SEO/GEO, social, and editorial Oversee social, editorial, and PR execution to ensure alignment and performance Establish clear roles, workflows, and standards across the team Build a scalable, high-performing content engine thatoperatesproactively, not reactively Content Execution Personally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assets Lead from the front, stepping into execution when needed to ensure quality, speed, and impact Guide the creation of campaign content, landing pages, nurture programs, and sales enablement materials Ensure all content is built to drive engagement, conversion, and revenue outcomes Demand Generation Partnership Work directly with Demand Generation Managers to drive pipeline across portfolios Ensure content supports conversion across lead→opportunity→closed-won Partner with Performance& CustomerMarketing on always-on demand generation and customer marketing programs Support Lifecycle Marketing with content that drives engagement, retention, and expansion Content & Distribution Ownership Content Strategy Own the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goals Define how content supports the full funnel, from awareness to conversion to expansion Translate product positioning and GTM priorities into scalable content plans and campaign frameworks Establish content priorities, themes, and editorial direction based on business goals and performance data Ensure content is mapped to key audiences, personas, and stages of the buyer journey Create a repeatable content engine that supports campaigns, always-on programs, and lifecycle marketing Continuously refine strategy based on performance insights, pipeline impact, and evolving market needs SEO / GEO Own organic growth strategy across SEO and generative search (GEO), driving visibility, intent capture, and inbound demand Manage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven search Ensure all content isoptimizedfor discoverability, ranking, and conversion Editorial & Copywriting Own editorial quality, voice, and messaging consistency across all content Ensure content is clear, compelling, and conversion-focused Guide the development of high-performing content across campaigns, website,