Data Analyst - Content

📋 Description Build engagement metrics beyond readership (time on page, scroll depth, CTR). Separate genuine engagement; build tag-effectiveness analysis and LLM-based classification. Measure core and public audiences across content, social and video. Power data-driven coverage prioritisation; surface highest-attention topics for editors. Track competitive coverage and story attribution; monitor gaps and timeliness. Own content datasets and semantic layer; build dbt models on BigQuery. 🎯 Requirements Proven analytics experience in media, B2B SaaS or fintech; end-to-end ownership. Expert SQL for complex analysis, optimisation and reusable datasets. dbt and cloud data warehouse (BigQuery, Snowflake or similar); production models, tests and docs. Modern BI with semantic layer; dashboards and metrics definitions (Omni, Looker, Thoughtspot). Engagement and event analytics; tracking and analysing signals. Fluent with AI tools; LLM-based pipelines to classify/analyze content. 🎁 Benefits Competitive salary (top end of market) Equity options Pension: 4% contributions with Lumen Dynamics matching up to 7% Private medical insurance 25 holiday days per year + exchange of public holidays Hybrid working model; flexibility to decide where and when you work