Creative Designer (DTC)

Our client, a fast-growing eCommerce company in the Patient Care space, with a strong presence in the Home Medical Equipment (HME) and Durable Medical Equipment (DME) niche, is seeking a detail-oriented and execution-focused professional to fill an immediate full-time remote Creative Designer (DTC, Direct-to-Consumer) opening. As the Creative Designer (DTC), you will execute DTC creatives (video editing & graphic design) for ads, web, email, and organic content by translating clear creative direction into fast, consistent, and high-quality outputs. You will contribute to the growth of the company's DTC channel by creating and iterating new creatives based on feedback, while keeping all assets organized and properly stored. About the company: The company is a purpose-driven provider of Patient Care products dedicated to improving the lives of patients and caregivers. With thousands of positive reviews and a globally distributed team, the company focuses on creating practical, well-designed solutions that address real-world caregiving needs. Customer obsession is at the core of the company's culture, guiding decision-making and product development. The mission is to enhance well-being through thoughtful design and continuous feedback loops, while the vision is to empower patients and caregivers through innovative and accessible products. The company fosters a supportive, high-performance environment that values ownership, growth, and meaningful contribution. Key Responsibilities: Execute DTC Ad Creatives for Meta Ads Edit UGC videos and branded videos following provided scripts, references, and direction, ensuring creatives are clear, visually engaging, and aligned with DTC ad formats and standards. Create static creatives following provided scripts, references, and direction, ensuring creatives are clear, visually engaging, and aligned with DTC ad formats and standards. Create and iterate on variations of top-performing creatives based on DTC Lead feedback and performance insights. Execute Web and Funnel Creative Assets Design visuals for website pages and landing pages (images, banners, sections, etc.), ensuring designs are clean, clear, and aligned with brand and conversion goals. Execute Email Creative Design Design and update email creatives in Figma (or similar platform) for email flows and campaigns based on provided copy and direction, ensuring clear structure, strong visual quality, and alignment with brand and campaign needs. Execute Organic Content Editing for Instagram Edit and prepare video and photo content for Instagram (posts, reels, and stories), ensuring clear structure, strong pacing, and a clean, professional, and consistent visual style aligned with brand guidelines. Maintain Creative Asset Organization & Hygiene Maintain all creative assets organized, properly named, and stored within the defined folder structure, ensuring easy access, version control, and complete, ready-to-use deliverables. Qualifications: 1–3 years of experience creating video and image creatives for ads, social media, or e-commerce, with a basic understanding of Meta Ads (hooks, pacing, clarity). 1–3 years of experience using tools such as Figma, Adobe Suite, CapCut, Premiere Pro, or similar, including AI tools for image and video creation. 1+ years of experience following creative direction and brand guidelines and translating them into clear and consistent designs. 1+ years of experience creating ads, UGC videos, or social content, or a portfolio showcasing real client or brand work, with an emphasis on clear and effective creatives rather than polished perfection. Core Competencies & Values: Attention to detail: does not let important details slip through the cracks or derail a project. Commitment (Work ethic): possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard. Consistency (Persistency): demonstrates tenacity and willingness to go the distance to get something done. Growth (Strategic thinking & Visioning): able to see and communicate the big picture in an inspiring way (determine opportunities and threats through comprehensive analysis of current and future trends). Problem solver (Proactivity): acts without being told what to do. Brings new ideas to the company. Trust (Honesty/integrity): does not cut corners ethically, earns trust and maintains confidences. Speaks plainly and truthfully. Efficiency: produces a high volume of creative assets quickly while maintaining quality and minimizing wasted effort. Flexibility/adaptability: adjusts quickly to changes in creative direction, feedback, and priorities without friction. Openness to criticism and ideas: often solicits feedback and reacts calmly to criticism or negative feedback. Organization & Planning: keeps files, assets, and tasks well organized, ensuring easy access and clear structure. Creativity / Innovation: develops variations and new ideas from top-performing creatives and DTC Lea