Creative Designer

Keystone AI es la unidad de negocio de FEMSA que enriquece y simplifica la vida de las personas. Es un ecosistema de soluciones financieras y digitales que genera valor agregado, al ayudar a nuestros usuarios y comunidades a hacer más con su tiempo y dinero.El ecosistema Keystone AI se compone de soluciones simples, ágiles y accesibles que les ayudan a nuestros clientes a resolver necesidades cotidianas y recibir recompensas por ello; como la billetera digital, Keystone AI by OXXO, el programa de lealtad, Keystone AI Premia, y Keystone AI Negocios, que ofrece distintas soluciones para empresas, como NetPay y OXXO PAY. About the Role We are looking for a Senior Creative Designer with strong visual sensitivity and a strategic mindset, capable of transforming ideas into powerful, clear graphic pieces aligned with the brand’s identity. This role combines visual craft, creative thinking, and agile execution across multiple touchpoints: digital, campaigns, and CRM. This isn’t just about designing — it’s about designing with intention, composing exceptionally while understanding business objectives, audiences, brand tone, and bringing a strong aesthetic sense to everything you create. Responsibilities Translate creative concepts into strong visual pieces consistent with brand identity Create master graphics for 360° campaigns (digital, social, CRM, OOH, paid media, etc.) Develop visuals for always-on communication (social media, email, push, in-app, banners) Create from scratch or adapt key visuals into multiple formats without losing graphic strength Collaborate with copywriters and marketing and product teams to develop effective creative solutions Ensure visual consistency by following brand guidelines Propose new visual directions, styles, and graphic resources that elevate the brand Prepare final artwork ready for production (digital or print, as applicable) Participate in creative reviews and present design rationales What We’re Looking For A highly trained aesthetic eye (typography, color, composition, visual rhythm) Ability to work on both creative concepts and detailed execution Sensitivity to interpret brand tone and adapt it across different channels Collaborative mindset: comfortable giving and receiving feedback Strong organization and extreme attention to detail Ability to manage multiple projects simultaneously Proactive in suggesting visual improvements Requirements Experience 3–5+ years in graphic design or digital design Experience working with brands (in-house, agency, or startup) Tools Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) Figma (preferred, especially for digital pieces) Basic knowledge of motion or video editing (a plus) Knowledge Design for social media and performance marketing Campaign adaptations Digital design principles (hierarchy, legibility, responsive thinking) Preparing files for production Illustration, lettering, or distinctive graphic skills Sensitivity to contemporary visual trends En Keystone AI estamos comprometidos con construir un lugar de trabajo diverso e inclusivo. Creemos en la igualdad de oportunidades y promovemos un entorno libre de discriminación por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad o cualquier otra condición legalmente protegida.