Content Marketing Lead

TraceX Technologies is hiring Content Marketing Lead job in Bengaluru (Bangalore) | Cutshort

Content Marketing Lead
Content Marketing Lead

5
\- 8 yrs
₹10L - ₹15L / yr
Bengaluru (Bangalore)
Skills
Content Marketing
Content Strategy
Content Writing
Product Marketing
Responsibilities
– Own the messaging, style and tone of voice for TraceX
– Own the content strategy and calendar for different forms of content published by TraceX across its channels
– Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
– Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
– Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
– Identify key segment pain points & communicate product value proposition across various channels
– Develop product messaging that differentiates new products and services from others in the market
– Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
– Own + Support in creating product content such as case studies, videos, website content, and blog posts
– Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.
– Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
Qualifications:
– 5+ years experience in B2B SaaS or relevant fields
– Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
– Mastery of spoken & written word with excellent communication skills
– Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
– Sound judgment and decision-making ability in complex, ambiguous situations
– Efficient project management and stakeholder management skills to scale content marketing programs
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Companies hiring on Cutshort

Founded
:
2019
Type
:
Product
Size
:
20-100
Stage
:
Raised funding
About
TraceX Tech is a leading blockchain-powered traceability platform that creates transparent and traceable Agri and Food supply chains
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Connect with the team
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