B2B Lead Generation Specialist

Lal10 is hiring B2B Lead Generation Specialist job in Delhi, Gurugram, Noida, Ghaziabad, Faridabad | Cutshort

B2B Lead Generation Specialist
B2B Lead Generation Specialist

at Lal10

Posted by
Mansi Mehrotra
4
\- 7 yrs
₹12L - ₹15L / yr (ESOP available)
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
Skills
Lead Generation
SEO management
PPC
Digital Marketing
B2B
Responsibilities:
• B2B lead generation experience using ads (google, facebook, email, SEO, social media)
• Working with designers to create landing pages and optimising them for conversions
• Working with agencies for content - long form and copywriting
• Working with SEO and Social media team to drive traffic to the website
• Track and report on demand generation performance metrics, using this data to continually optimize campaign performance.
• Manage day-to-day activities and define and execute B2B demand generation strategy required to drive identified KPIs and business growth initiatives.
Requirements:
• In-depth understanding of digital marketing techniques like SEO, SMM, PPC, content, and influencer strategies in India.
• Hands-on experience of CRM tools for managing the lead flow
• Hands-on experience of analytics software like GA and hotjar for landing page optimisation
• Project management skills for handling time-sensitive projects and working to deadlines
• Excellent communication skills.
• Experience in B2B lead gen for e-commerce will be highly preferred
• Hands-on experience of marketing automation tools and Ad reporting tools
• Proven experience creating high-impact, unique marketing campaigns in the B2B domain
• Ability to understand Ad performance from data and optimisation of the same to reduce cost and increase leads
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Founded
:
2015
Type
:
Product
Size
:
20-100
Stage
:
Raised funding
About
Lal10 is an online wholesale marketplace for rural SMEs in India. We are creating a maker’s revolution by digitising small and medium rural manufacturers to take their sustainable products to global markets. With CoVID layers of middlemen who were traditionally involved in the trade have vanished. This has created an immediate need to digitise these rural SMEs across the country and connect them to retailers for the growing demand of sustainable goods globally. The B2B rural-sourcing market is large, highly unorganised, and geographically disaggregated, but with the advent of inexpensive, ubiquitous internet & smartphones across even the rural corners of India, this sector is ripe for disruption. There is an untapped opportunity to leverage technology & software applications to leapfrog the challenges and build a robust global supply chain connecting SMEs with retailers in India and overseas.
We believe that the future of retail is local. We offer a wide assortment of sustainable products for SMBs who traditionally have been dependent on offline trade shows and exhibitions for sourcing.
Lal10 has connected 1800 such SMEs across 28 rural districts across India to global retailers.
India has a total of 9.1 Million rural SMEs and their contribution to the global market is over $7 Billion.
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Company video

Candid answers by the company
What does the company do?
What is the location preference of jobs?
Lal10 is India's Largest Cross-border Platform for Wholesale Sourcing from over 2000 MSMEs. With the latest funding raised, the team is determined to develop technological innovations for MSMEs from design to digitization to global wholesale discovery.
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